Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements

Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform. 

Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.

With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working.