Resources Back to Resources Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way January 18, 2024 Recommended Knowledge Advertising Measurement Innovid’s Super Bowl MVPs (Most Valuable Promoters) What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters. Ad Serving Sizmek Shuttered: Is This a Seismic Shift for Ad Servers? Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un Advertising Measurement Disney & Innovid Are Closing the Measurement/Action Gap with Real-Time Creative Optimization At CES, Disney introduced a beta dashboard that uses Innovid technology to enable real-time creative optimization to help advertisers maximize ROI.