Right Here, Right Now Campaign Series: Converged TV Measurement Advice for the Here & Now

Converged TV measurement innovation has exploded – arming advertisers with the intel needed to “connect the dots” across linear, CTV, and digital video. But with an ever-growing number of tech providers, data sources, and media platforms, where should you start?

In the latest video in our “Right Here, Right Now” series with Campaign, Innovid asked industry leaders to share one piece of game-changing advice for advertisers looking to leverage TV ad measurement innovation in the here and now. Watch the video today and hear what experts from Carat, Upwave, Yahoo!, Tubi, Mars Petcare, LG Ads, The Trade Desk and 4A’s have to say on the matter #CTV #convergedTV #admeasurement