Resources Back to Resources It's All About the Creative March 23, 2023 Recommended Knowledge Advertising Measurement Advertisers Optimize Less Than They Measure. Why That’s a Problem. With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working. Advertising Measurement Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys Brands & Agencies Empowered to Understand the Combination of End Publishers & Sellers that Drove Performance Advertising Measurement Innovid’s Super Bowl MVPs (Most Valuable Promoters) What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.