How CTV Delivers “Goldilocks” Reach and Frequency to Advertisers

Innovid's Dan Mouradian discusses how shoppable advertising, especially on CTV, is helping brands compress the funnel.

With the unmatched data from our ad server, Innovid has identified medal-winning ads in the Video Completion Rate and Click-Through Rate categories. 

In this Q&A, Roundel's Justin Haynes describes the growing opportunity for advertisers to reach consumers with shoppable advertising via CTV.