Data, Data, Data: Why Personalization is a Main Focus for Marketers

September 11, 2020

The topic of building one-to-one conversations with audiences has gained traction over time, but this year marks the acceleration of marketers strengthening their personalization strategies. In fact, marketers across the world named consumer personalization the number one “next big marketing trend of 2018,” according to BrightEdge Research. And it’s no wonder why—given that personalizing video marketing can result in a 200% lift in brand metrics.

In terms of personalization goals, 31% of U.S. senior decision-makers are focusing on delivering a seamless personalized experience across different channels. And 55% of these marketers cite personalization as being crucially important to improving customer satisfaction. While marketers recognize personalization as being important (91% acknowledge their company needs to improve upon its personalization capabilities), 84% feel that technology’s potential has not been fully realized to accomplish this goal. This implies that while marketers want to improve their personalization strategies, they don’t know where to start. That’s where data-driven video comes in as a scalable way to personalize video messaging to all audiences—simply by leveraging one (or several) existing video assets.  

Data-driven video can provide marketers with increased effectiveness by being more relevant with their audiences. What are brands saying about data-driven video? Check out video below to find out insights from top brand marketers from Campbell’s Soup, Coca-Cola, Georgia-Pacific, and more!



“That’s our job as marketers: to find ways to take big brand ideas and make them mean something to you as an individual.”
-Katie Bayne, (former) SVP Sparkling Brands, Coca Cola

Click here to watch more video interviews with brand marketers or download our data-driven strategy guide to find out how we can amplify your video marketing through data-driven video.