Resources Back to Resources Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI July 20, 2021 Recommended Knowledge Advertising Measurement Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company Get an inside look at how Compulse used InnovidXP to optimize CTV campaign messaging and audience targeting in-flight, resulting in a 241% lift in KPI performance. CTV Advertising CTV Accounts for Half of Global Video Impression Share for Retail Advertisers New global report from Innovid highlights sustained growth in CTV as retail advertisers prioritize reach and performance CTV Advertising Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives A look into how Retailers are adapting media & creative strategies today