Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI

Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads.

Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape. 

What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.