Global Video Benchmarks Report: A New Era of Personalization

TV currency isn’t what it used to be (and that’s a good thing). In this month's AdTech on Deck, we demystify the currency vs. measurement confusion, so you can get ahead of industry changes.

Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.

A measurement provider is essential to boost effectiveness in campaigns. But is enlisting a high volume of marketing partners necessary?