Resources Back to Resources Global Video Benchmarks Report: A New Era of Personalization May 4, 2020 Recommended Knowledge Advertising Measurement AdTech on Deck: Currency vs. Measurement TV currency isn’t what it used to be (and that’s a good thing). In this month's AdTech on Deck, we demystify the currency vs. measurement confusion, so you can get ahead of industry changes. CTV Measurement Achieve Harmony in Your CTV Reach and Frequency Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line. Advertising Measurement More Marketing Partners, More Problems A measurement provider is essential to boost effectiveness in campaigns. But is enlisting a high volume of marketing partners necessary?