Resources Back to Resources How the Converged TV Disconnect Hits the Entertainment and Financial Services Industries Hardest November 20, 2023 Recommended Knowledge Advertising Measurement How marta GmbH boosted website visits by 400% with InnovidXP With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels. Advertising Measurement How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400% Founder of marta GmbH, aimed to transform linear TV into a performance marketing channel to generate high-quality TV leads and conversions. Advertising Measurement New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.