How the Converged TV Disconnect Hits the Entertainment and Financial Services Industries Hardest

Roundel and Innovid teamed up to create this report which examines market changes and provides useful advice for the world of CTV where there are more ways to reach and engage audiences than ever.

Our industry has seen long-standing barriers between buyers and sellers crumble due to changing demands for transparency, accountability, and data-backed insights.

The converged TV disconnect, which is the gap between measurement and optimization of converged TV ad campaigns, tends to be larger for media buyers than for creatives.