What Impact Did the Writer’s Strike Have on TV Viewership and Advertising?

Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real-time – just like they do in digital. Hear what Dave Helmreich has to say on the disconnect.

The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023. Here are 8 quotes illuminating the effectiveness of CTV.

To promote its new video game, “SpongeBob SquarePants: The Cosmic Shake,” THQ Nordic partnered with Paramount and Innovid to create interactive CTV experiences that drove powerful engagement.