Resources Back to Resources What Impact Did the Writer’s Strike Have on TV Viewership and Advertising? October 24, 2023 Recommended Knowledge CTV Advertising The Great CTV Data Disconnect: Innovid’s Dave Helmreich Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real-time – just like they do in digital. Hear what Dave Helmreich has to say on the disconnect. CTV Advertising Top 8 Quotes from Advertising Week Showcasing the Power of CTV The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023. Here are 8 quotes illuminating the effectiveness of CTV. CTV Advertising THQ Nordic Partners with Paramount and Innovid and Exceeds Interactive CTV Engagement Benchmarks by 13x To promote its new video game, “SpongeBob SquarePants: The Cosmic Shake,” THQ Nordic partnered with Paramount and Innovid to create interactive CTV experiences that drove powerful engagement.