Resources Back to Resources Independent Converged TV Measurement Is Here February 7, 2022 Recommended Knowledge CTV Measurement Achieve Harmony in Your CTV Reach and Frequency Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line. CTV Measurement Protect Your CTV Ad Dollars: Innovid Automates CTV Measurement with Leading Verification Partner, Oracle Moat Innovid and Oracle Moat's new advanced CTV measurement features actively detect ad fraud on CTV. Protect your media investments and learn more here! Advertising Measurement More Marketing Partners, More Problems A measurement provider is essential to boost effectiveness in campaigns. But is enlisting a high volume of marketing partners necessary?