Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]
October 1, 2020
Recommended Knowledge
Advertising Measurement
Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company
Get an inside look at how Compulse used InnovidXP to optimize CTV campaign messaging and audience targeting in-flight, resulting in a 241% lift in KPI performance.
CTV Advertising
CTV Accounts for Half of Global Video Impression Share for Retail Advertisers
New global report from Innovid highlights sustained growth in CTV as retail advertisers prioritize reach and performance
CTV Advertising
Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives
A look into how Retailers are adapting media & creative strategies today