Innovid CEO Zvika Netter On The Company’s IPO And Its Plan To Win CTV Ad Serving

Innovid has completed its previously announced acquisition of TVSquared, an independent global measurement and attribution platform for converged TV.

Innovid acquires TVSquared powering independent measurement across TV, CTV & digital

With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement.