Resources Back to Resources Innovid CEO Zvika Netter On The Company’s IPO And Its Plan To Win CTV Ad Serving December 3, 2021 Recommended Knowledge Company & Culture Innovid Completes TVSquared Acquisition, Establishing Global Independent Measurement Platform for Linear, CTV & Digital Innovid has completed its previously announced acquisition of TVSquared, an independent global measurement and attribution platform for converged TV. CTV Measurement Independent Converged TV Measurement Is Here Innovid acquires TVSquared powering independent measurement across TV, CTV & digital CTV Measurement Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement.