Innovid Named a Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020

October 13, 2020

A lot has happened over the past 24 months. In 2018, Innovid received the first-ever MRC-accreditation for OTT ad impression measurement. The following year, we served the first interactive ad execution for Pringles during the 2019 Super Bowl, penned a monumental partnership with Roku to advance TV measurement, and rapidly expanded our global omni-channel solutions for our customers around the world. Earlier this year we gave advertisers weekly insight into video ad impression trends with the launch of Innovid iQ, and now we are extremely honored to add another huge milestone to the list: being named as a leader in “The Forrester Wave™: Creative Advertising Technologies, Q4 2020” report. 

“As brands look to modernize and streamline their advertising across TV, video, display, audio, and social, our platform can do it all – personalized and at scale,” said Tal Chalozin, CTO and Co-Founder at Innovid. “We look forward to a continued path of innovation and insights and bringing our valued solutions to clients across the globe.”


Innovid CEO Zvika Netter expands on this further:

A Peek Inside the Report

Innovid received the highest possible score in the following criteria:

  • Company Vision
  • Product Vision
  • Product Roadmap
  • Identity
  • Ad Serving
  • Reporting and Insights
  • Service Models
  • Training & Support
  • Geographic Footprint
  • Customer Makeup by Size

Some quotes from the report include:

“Innovid has among the strongest tech and tech innovation of the group” 

“Customer references recognized Innovid’s channel expansion efforts: ‘It’s one of the few where you can truly say tv, desktop, and mobile, it’s cross-screen video.’”

“Its strong footprint across a wide range of video inventory and types is also notable.”

To view the report, click here or contact us to see how our solutions can help your business.