Resources Back to Resources Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide December 21, 2020 Recommended Knowledge Omni-Channel Advertising The Great Unification of Converged TV is Here The shift to converged TV is having a transformative effect on the buy- and sell-side of advertising. We surveyed 250+ advertisers about it and uncovered some big insights... here! Advertising Measurement AdTech on Deck: Currency vs. Measurement TV currency isn’t what it used to be (and that’s a good thing). In this month's AdTech on Deck, we demystify the currency vs. measurement confusion, so you can get ahead of industry changes. CTV Measurement Achieve Harmony in Your CTV Reach and Frequency Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.