Resources Back to Resources Innovid Unlocks the Power of InnovidXP Self-Learning for Media Partners September 5, 2023 Recommended Knowledge Advertising Measurement How marta GmbH boosted website visits by 400% with InnovidXP With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels. Advertising Measurement How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400% Founder of marta GmbH, aimed to transform linear TV into a performance marketing channel to generate high-quality TV leads and conversions. Advertising Measurement New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.