Resources Back to Resources Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution September 15, 2021 Recommended Knowledge Identity Resolution Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates Innovid’s identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy. Advertising Measurement Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements Apple is updating its privacy stance. Learn how this data loss will impact attribution and measurement — and what Innovid is doing to help marketers stay ahead. Identity Resolution Identity: Look Back/Look Ahead with Winterberry Group Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what to expect in 2023.