Resources Back to Resources Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution September 15, 2021 Recommended Knowledge Identity Resolution Identity: Look Back/Look Ahead with Winterberry Group Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what to expect in 2023. Identity Resolution What if We Never Had Third-Party Cookies? As we pivot towards a third-party cookieless world, it’s time to hone our focus on alternatives. Identity Resolution Creativity Is A Bright Spot Amidst Identity Signal Loss Anxieties Although consumer data is certainly an important ingredient when it comes to personalization, it’s not everything, nor should it be.