Resources Back to Resources Adapting Mix, Measurement, & Creative Strategies for Converged TV February 8, 2023 Recommended Knowledge CTV Measurement Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads. CTV Advertising Adtech Empowers Industry Evolution: Predictions for 2023 What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech. CTV Advertising PadSquad & Innovid Introduce Advanced Interactive CTV Ad Offering PadSquad’s in-house creative team is an on-demand resource for brands looking to quickly produce and deliver interactive connected TV ad campaigns that drive business outcomes