New Opportunities in Measurement

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed? Jessica Hogue, former GM-Measurement and Analytics at Innovid, joins and weighs in on ‘New Opportunities in Measurement’ with NBCUniversal’s Brian West, AT&T’s Megan Matlock and Publicis Media’s Nicole Whitesel, moderated by CIMM’s Jon Watts. #admeasurement