OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework

Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.

Jessica Hogue, GM, Measurement & Analytics, Innovid, talks about the evolution of TV advertising — and how brands and marketers can harness the changes for success on every platform.

Explore how creative, media and measurement create the winning trifecta for connecting with consumers in a meaningful and valuable way.