OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework
December 9, 2021
Recommended Knowledge
Advertising Measurement
New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results
New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns
Advertising Measurement
Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short
New Innovid Study Reveals Disconnect Between Measurement & Optimization Across Converged TV, Resulting in Business Impact
Advertising Measurement
The Converged TV Disconnect: Advertisers On Bridging the Gap Between TV Measurement Insights and Results
Spending on converged TV advertising is getting bigger. But new Innovid research reveals a converged TV disconnect as advertisers measure and optimize on separate platforms. And that’s hurting ROI.