OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework

InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition