4 Pillars of Championing Converged TV Campaigns

When planning for their 2022 measurement strategy, Publicis needed a partner who could provide an independent view of Panera’s streaming TV investment.

Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape. 

Hear from advertisers leveraging unified solutions to get a holistic view into audience reach and performance across converged TV platforms and screens.