Reconciling Views on Identity Resolution

Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what to expect in 2023.

As we pivot towards a third-party cookieless world, it’s time to hone our focus on alternatives.

Although consumer data is certainly an important ingredient when it comes to personalization, it’s not everything, nor should it be.