Resources Back to Resources Reimagine TV Advertising? We Did That—and There’s a Highlight Reel July 28, 2022 Recommended Knowledge CTV Measurement Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads. Omni-Channel Advertising Adapting Mix, Measurement, & Creative Strategies for Converged TV Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape. CTV Advertising Adtech Empowers Industry Evolution: Predictions for 2023 What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.