Right Here, Right Now Campaign Series: Relevance & Engagement: Advanced Creatives in Action Today

TV advertising has never been more relevant thanks to advancements in interactive, personalized experiences that strengthen brand building and /retention , and provide shoppable experiences that drive direct conversions.  

In the fourth video in our “Right Here, Right Now” series with Campaign, Innovid takes a deep dive into how advertisers are taking a people-first approach to their converged  TV campaigns by leveraging advanced creative technologies. Watch the video today and hear what experts from CMI Media Group, Yahoo!, 4A’s, Roku, Mars Petcare, LG Ads and Innovid have to say on the matter! #advancedcreative