Streaming Is a Part of Everyday Life, and So Is Shoppable CTV Advertising

Download Innovid's new guide, “Holiday Shoppable Advertising Unwrapped," for best practices on leveraging shoppable ad formats that shorten the path to purchase this holiday season - and beyond!

Innovid's 2024 AdExchanger Award for “Most Innovative TV Advertising Technology" recognizes the company's groundbreaking Harmony initiative to keep TV open for everyone and controlled by no one.

In this Innovid interview, Amy Porter, VP/Group Director-Digital Media Strategy at RPA, discusses frequency management, the modern ad server, CTV advertising's future, and the power of shoppable ads.