Resources Back to Resources The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report April 5, 2021 Recommended Knowledge CTV Advertising The Great CTV Data Disconnect: Innovid’s Dave Helmreich Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real-time – just like they do in digital. Hear what Dave Helmreich has to say on the disconnect. CTV Advertising Top 8 Quotes from Advertising Week Showcasing the Power of CTV The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023. Here are 8 quotes illuminating the effectiveness of CTV. Advertising Measurement What Impact Did the Writer’s Strike Have on TV Viewership and Advertising? With viewership data quickly available from many sources, such as Innovid, brands and agencies can track shifts in TV audiences almost in real time when impactful events, such as the strikes, occur.