Top 8 Quotes from Advertising Week Showcasing the Power of CTV

Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real-time – just like they do in digital. Hear what Dave Helmreich has to say on the disconnect.

With viewership data quickly available from many sources, such as Innovid, brands and agencies can track shifts in TV audiences almost in real time when impactful events, such as the strikes, occur.

To promote its new video game, “SpongeBob SquarePants: The Cosmic Shake,” THQ Nordic partnered with Paramount and Innovid to create interactive CTV experiences that drove powerful engagement.