Resources Back to Resources Top 8 Quotes from Advertising Week Showcasing the Power of CTV October 26, 2023 Recommended Knowledge CTV Advertising The Great CTV Data Disconnect: Innovid’s Dave Helmreich Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real-time – just like they do in digital. Hear what Dave Helmreich has to say on the disconnect. Advertising Measurement What Impact Did the Writer’s Strike Have on TV Viewership and Advertising? With viewership data quickly available from many sources, such as Innovid, brands and agencies can track shifts in TV audiences almost in real time when impactful events, such as the strikes, occur. CTV Advertising THQ Nordic Partners with Paramount and Innovid and Exceeds Interactive CTV Engagement Benchmarks by 13x To promote its new video game, “SpongeBob SquarePants: The Cosmic Shake,” THQ Nordic partnered with Paramount and Innovid to create interactive CTV experiences that drove powerful engagement.