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INNOVID

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News

Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared

With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement.
Case Studies

Haix Optimizes TV Campaigns With InnovidXP To Increase eCommerce Visits

European retailer increased TV spot inventory by 78% year-over-year and improved their ROI by 55% through InnovidXP recommended campaign optimizations.

OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework

Innovid partners with OpenAP to unlock, deliver and measure unified audiences.
Case Studies

Ad Council Taps Interactive CTV to Drive Engagement With Lung Cancer Screening Awareness Campaign

Ad Council collaborates with Innovid and the American Lung Association to drive awareness of the importance of lung cancer screening.
Case Studies

Uncovering UNTUCKit’s Successful TV Strategy

InnovidXP’s campaign performance analytics across days, times, networks, programs, genres, creatives and audience segments cut UNTUCKit’s cost per response by 30%
Blogs

Davis Elen Advertising Taps Into Innovid to Drive Unique Reach For Toyota and McDonald’s

How Innovid Insights helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
Case Studies

Davis Elen Advertising Taps Innovid To Drive Unique Reach For Toyota

See how Innovid helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
News

Integral Ad Science & Innovid team to improve CTV ad measurement and fraud mitigation

Integral Ad Science and Innovid are expanding their partnership.
Blogs

Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads

Innovid’s extended partnership with IAS now enables deeper video ad measurement across all channels and devices.
Blogs

Innovid Measures 80% Unique Reach Percentage for General Motors

How General Motors leveraged Innovid to manage frequency and measure the effectiveness of its CTV campaigns.
Case Studies

Innovid Measures 80% Unique Reach Percentage for General Motors

Innovid Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.
Blogs

Innovid Measures 87% Unique Reach Percentage for Whirlpool

How Innovid enabled Whirlpool to accurately assess and better optimize the performance of their CTV campaigns.

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