Explore all Advertising Measurement
Reports
Global Video Benchmarks Report: A New Era of Personalization
Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.
News
STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate
Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands
News
Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape
Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic
Videos
Analyze, Organize, Adapt / Part 3: Should TV Upfronts Be Reimagined or Retired?
Upfronts, newfronts, new traditions? Last year, the New York Times among others stated that streaming wasn’t king quite yet.
Videos
Analyze, Organize, Adapt / Part 4: Deconstructing 2020 Predictions, Past & Present
Things always change quickly in digital advertising, however, 2020 brought a new twist—a fundamental shift in how people work, shop, socialize, and entertain themselves.
Videos
Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Data Feedback Loop)
How do you know what works with your video strategy? Closing the measurement loop to better understand your campaign performance can help garner more success for your current and future campaigns.
Videos
Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Measuring Success)
Your video may look very cool, but is it resonating with your audiences? Find out how some of the world’s top marketers are measuring success for their video campaigns.
Videos
Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Measuring Video Success)
With disparate platforms and walled gardens, how do you measure video success?
Videos
Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Audience Retention)
How do you ensure your video marketing reaches and resonates with your audience?
Videos
Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Measurement Wish List)
Measurement is always on a video marketer’s mind, but what are the gaps that still exist in the market today?
Videos
Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Data-Driven Video)
We live in the age of relevance, but the question remains for brand marketers—how do you scale data-driven video to personalize the right messages for your audiences without breaking the bank?
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