X Close Window
INNOVID

Explore all Advertising Measurement

Case Studies

Uncovering UNTUCKit’s Successful TV Strategy

InnovidXP’s campaign performance analytics across days, times, networks, programs, genres, creatives and audience segments cut UNTUCKit’s cost per response by 30%
Blogs

Davis Elen Advertising Taps Into Innovid to Drive Unique Reach For Toyota and McDonald’s

How Innovid Insights helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
Case Studies

Davis Elen Advertising Taps Innovid To Drive Unique Reach For Toyota

See how Innovid helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
News

Integral Ad Science & Innovid team to improve CTV ad measurement and fraud mitigation

Integral Ad Science and Innovid are expanding their partnership.
Blogs

Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads

Innovid’s extended partnership with IAS now enables deeper video ad measurement across all channels and devices.
Blogs

Innovid Measures 80% Unique Reach Percentage for General Motors

How General Motors leveraged Innovid to manage frequency and measure the effectiveness of its CTV campaigns.
Case Studies

Innovid Measures 80% Unique Reach Percentage for General Motors

Innovid Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.
Blogs

Innovid Measures 87% Unique Reach Percentage for Whirlpool

How Innovid enabled Whirlpool to accurately assess and better optimize the performance of their CTV campaigns.
Case Studies

Innovid Measures 87% Unique Reach Percentage for Whirlpool

Innovid’s measurement solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
Case Studies

Balsam Brands Drives Performance with CTV via InnovidXP

MediaMath partnered with InnovidXP to measure the effectiveness of Balsam Brand’s reach and messaging across publisher partners.
Blogs

Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI

A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
Reports

Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI

Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.

Want to Learn How We Can Make Your Advertising Easier?