Explore all Advertising Measurement
Reports
The Hitchhiker’s Guide to Converged TV Measurement
Leverage converged TV measurement with InnovidXP. Download our lookbook to make unified cross-platform measurement a reality today.
Case Studies
Davis Elen Builds On Previous CTV-Focused Strategy Success, Expanding Across Devices With InnovidXP
Davis Elen Advertising set out to expand their device-first approach to cover more devices more partners and more advertisers.
Press Releases
Innovid and Davis Elen Advertising Prove Cross-Device Effectiveness in Partnership with Samsung and LG
Expanded InnovidXP partnership measures reach, frequency, and overlap results in real-time across CTV, linear, desktop, and mobile screens to yield incremental reach and frequency-based cost savings
Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements
Apple is updating its privacy stance. Learn how this data loss will impact attribution and measurement — and what Innovid is doing to help marketers stay ahead.
It's All About the Creative
Converged TV marketers should lean into creative metrics. Learn how measuring creative performance helps to reach and engage audiences, and moreover, inspire action.
Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising
Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads.
Case Studies
Publicis Captures Cost Efficiencies For Panera With InnovidXP
When planning for their 2022 measurement strategy, Publicis needed a partner who could provide an independent view of Panera’s streaming TV investment.
Reports
The Future of Converged TV is Now
Innovid and Ascendant Network surveyed 100+ senior-level marketers to see how media and creative strategies have evolved in the age of converged TV.
Adapting Mix, Measurement, & Creative Strategies for Converged TV
Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape.
News
Innovid & Ascendant Network Research Spotlights How Advertisers are Adapting Video Mix, Media, & Creative Strategies for Converged TV
Study polled senior-level marketers to understand how advertising strategies have changed to reach and engage with audiences across linear, CTV, and digital
4 Pillars of Championing Converged TV Campaigns
Master the pillars of building successful converged TV campaigns, including data–because, thanks to the abundance of new metrics at our fingertips, measurability is greater today than ever before.
Converged TV Unification is Happening Today!
Hear from advertisers leveraging unified solutions to get a holistic view into audience reach and performance across converged TV platforms and screens.
Want to Learn How We Can Make Your Advertising Easier?