Explore all Advertising Measurement
It's All About the Creative
Converged TV marketers should lean into creative metrics. Learn how measuring creative performance helps to reach and engage audiences, and moreover, inspire action.
Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising
Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads.
Case Studies
Publicis Captures Cost Efficiencies For Panera With InnovidXP
When planning for their 2022 measurement strategy, Publicis needed a partner who could provide an independent view of Panera’s streaming TV investment.
Reports
The Future of Converged TV is Now
Innovid and Ascendant Network surveyed 100+ senior-level marketers to see how media and creative strategies have evolved in the age of converged TV.
Adapting Mix, Measurement, & Creative Strategies for Converged TV
Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape.
News
Innovid & Ascendant Network Research Spotlights How Advertisers are Adapting Video Mix, Media, & Creative Strategies for Converged TV
Study polled senior-level marketers to understand how advertising strategies have changed to reach and engage with audiences across linear, CTV, and digital
4 Pillars of Championing Converged TV Campaigns
Master the pillars of building successful converged TV campaigns, including data–because, thanks to the abundance of new metrics at our fingertips, measurability is greater today than ever before.
Converged TV Unification is Happening Today!
Hear from advertisers leveraging unified solutions to get a holistic view into audience reach and performance across converged TV platforms and screens.
Videos
Unify Converged TV Series 2023: Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis
Watch Cara Lewis speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
Watch Carmela Fournier speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
Watch Vinny Rinaldi speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: CTV Ad Transparency Will Spur More Media Spending: Innovid’s Tal Chalozin
Watch Tal Chalozin speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
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