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Videos
US TV Spending Forecast: Heading Toward a Converged Future
Watch the webinar to see the relationship between traditional and CTV, ad pricing pressures and new measurement approaches, the effect of macroeconomic conditions on the future of TV advertising.
News
Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser
InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
Videos
New Opportunities in Measurement
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Revolutionize TV Advertising with InnovidXP
InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.
News
Innovid ready to take on Nielsen with its new measurement solution
Connected TV measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
News
Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement
First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization
News
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
Videos
Global Brands are Revolutionizing Audience Engagement with CTV Personalization
With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before.
Videos
Data Innovation: How Big Global Brands are Building the Future of Convergent TV
Convergent TV enables marketers to more effectively reach their most relevant audiences, but CTV requires a new approach to media strategy.
News
Innovid Completes TVSquared Acquisition, Establishing Global Independent Measurement Platform for Linear, CTV & Digital
Innovid has completed its previously announced acquisition of TVSquared, an independent global measurement and attribution platform for converged TV.
Case Studies
Delivery Hero Optimizes TV-Driven Web & App Response in 40+ Countries With InnovidXP
InnovidXP provided same-day TV campaign performance analytics by country, day, daypart, network, program, genre, and creative reducing cost per acquisition by 41.9%
Independent Converged TV Measurement Is Here
Innovid acquires TVSquared powering independent measurement across TV, CTV & digital
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