Explore all CTV Advertising
Blogs
The Importance of Storytelling in Connected TV Advertising
Tips for bringing your connected TV advertising to life with sequential personalization tactics.
Reports
The State of Connected TV Advertising
See where marketers like General Motors and Allergan are in their connected TV advertising journey.
Blogs
Innovid Is Going Public
Today we announced Innovid will become a public company. This major milestone in our journey is yet another testament to the incredible work we do together every day.
Blogs
The State of CTV Advertising Market: New Research with Digiday
We surveyed brand marketers and agency executives to better understand where the industry stands in its CTV advertising journey. Get the results.
Blogs
OTT Composer Changed the Game for Publishers
How Innovid’s OTT Composer armed publishers with the creative solutions needed to unlock connected TV.
Blogs
CTV Advertising Takeaways from TVOT Live! 2021
Key takeaways from TVOT Live! 2021, covering omni-channel marketing, personalization at scale, and advanced TV measurement.
News
Innovid Enables Programmatic Interactive CTV Buying At Scale Through Advanced Creative Marketplace
The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem
News
Global CTV Impressions Up 60%, According to Innovid Study
"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report
News
CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?
Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020
Blogs
The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report
What Innovid data revealed about how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Reports
The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report
Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Press Releases
STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers
Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic
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