Is Your Data
In a world budding with walled gardens, data ownership is king. Innovid’s independence allows you to take full ownership of your data and access it however you need to. Whether it be visualizations from our analytics dashboard, via excel through our custom report builder, or in raw form through a combination of open APIs and raw log-level files, Innovid is fully committed to making our MRC-accredited metrics easily accessible.
Feel confident in your ability to make real-time campaign decisions with Innovid’s open platform. Direct integrations with Google Ads Data Hub and Facebook’s Marketing API provide a comprehensive view of your ad serving data alongside viewability, brand safety, ad blocking, and audience measurement, regardless of how or where you purchase media.
Identity is a critical component to measuring your message’s reach, frequency, relevance, and ROI — but mapping identity is increasingly tricky. Innovid’s Household ID uses privacy-focused deterministic data to algorithmically cluster devices at the household level. Built directly in our advertising measurement solutions, marketers can have peace of mind that they’re getting the full 4K picture.
To take full advantage of the opportunity that connected TV provides, marketers need the ability to make data-backed optimizations through real-time campaign insights. With over 50% of all U.S.-based CTV ads flowing through Innovid’s platform, our innovative advertising measurement solutions provide marketers with the transparent, unbiased data needed to make game-changing decisions.
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