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Solutions > Marketer Solutions > Advertising Measurement

Advertising measurement
you can trust

Strengthen strategies based on unbiased omni-channel measurement across publishers, partners, and devices.

Your Data
Is Your Data

In a world budding with walled gardens, data ownership is king. Innovid’s independence allows you to take full ownership of your data and access it however you need to. Whether it be visualizations from our analytics dashboard, via excel through our custom report builder, or in raw form through a combination of open APIs and raw log-level files, Innovid is fully committed to making our MRC-accredited metrics easily accessible.

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All of Your Data
on One Platform

Feel confident in your ability to make real-time campaign decisions with Innovid’s open platform. Direct integrations with Google Ads Data Hub and Facebook’s Marketing API provide a comprehensive view of your ad serving data alongside viewability, brand safety, ad blocking, and audience measurement, regardless of how or where you purchase media.

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Identity for Measurement

A Forward-Thinking Approach
To Identity Resolution

Identity is a critical component to advertising measurement, but our evolving ecosystem will never adapt to a one-solution-to-rule-them-all approach. To help you better understand and target audiences, Innovid Key unlocks numerous identity solutions, anchored in an unparalleled ad serving footprint across over 95 million CTV homes, in a secure, privacy-compliant manner. The result is identity resolution at scale that allows you to reach the right people with the right message while ensuring data transparency and ownership.

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TV Measurement

Unbiased Insights
To Maximize ROI

With consumer engagement becoming increasingly fragmented across devices, marketers are struggling to reconcile data across disparate sources. The demand for a measurement solution that can be relied on as a single source of truth is high, and fortunately, Innovid is uniquely positioned to take on the challenge. Innovid Insights, the only measurement solution built with TV at the center, gives you the unbiased data you need to execute sophisticated planning and in-flight reach, frequency, and media-efficiency optimizations.

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Trusted. Reliable. Compliant.

Media Independent

Ensure your campaign results are accurate and honest by working with a completely independent partner.

Privacy Focused

Personalization and privacy go hand-in-hand. Innovid is committed to protecting and respecting consumer privacy, including the leading privacy regulations.

Interoperable

Choose which partners work best for your business needs and martech stack, with a platform that is completely open and flexible.

We Work With Everyone, So You Can Advertise To Anyone.

What Else Can We Help You With?

Want to Learn How We Can Make Your Advertising Easier?