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Solutions > Marketer Solutions > Advertising Measurement

Advertising measurement
you can trust

Strengthen strategies based on unbiased omni-channel measurement across publishers, partners, and devices.

Your Data
Is Your Data

In a world budding with walled gardens, data ownership is king. Innovid’s independence allows you to take full ownership of your data and access it however you need to. Whether it be visualizations from our analytics dashboard, via excel through our custom report builder, or in raw form through a combination of open APIs and raw log-level files, Innovid is fully committed to making our MRC-accredited metrics easily accessible.

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All of Your Data
on One Platform

Feel confident in your ability to make real-time campaign decisions with Innovid’s open platform. Direct integrations with Google Ads Data Hub and Facebook’s Marketing API provide a comprehensive view of your ad serving data alongside viewability, brand safety, ad blocking, and audience measurement, regardless of how or where you purchase media.

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Innovid's Approach to Identity

A Cookieless-By-Design
Approach To Identity

Identity is a critical component to measuring your message’s reach, frequency, relevance, and ROI — but mapping identity is increasingly tricky. Innovid’s Household ID uses privacy-focused deterministic data to algorithmically cluster devices at the household level. Built directly in our advertising measurement solutions, marketers can have peace of mind that they’re getting the full 4K picture.

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TV Measurement

TV Advertising Measurement
With Digital Sophistication

To take full advantage of the opportunity that connected TV provides, marketers need the ability to make data-backed optimizations through real-time campaign insights. With over 50% of all U.S.-based CTV ads flowing through Innovid’s platform, our innovative advertising measurement solutions provide marketers with the transparent, unbiased data needed to make game-changing decisions.

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Trusted. Reliable. Compliant.

Media Independent

Ensure your campaign results are accurate and honest by working with a completely independent partner.

Privacy Focused

Personalization and privacy go hand-in-hand. Innovid is committed to protecting and respecting consumer privacy, including the leading privacy regulations.

Interoperable

Choose which partners work best for your business needs and martech stack, with a platform that is completely open and flexible.

We Work With Everyone, So You Can Advertise To Anyone.

What Else Can We Help You With?

Want to Learn How We Can Make Your Advertising Easier?