AdTech on Deck: Understanding VPAID vs VAST

Ever run a campaign with seemingly stellar performance only to find out that your ad traffic is mainly invalid? Let's get to the bottom of it.

Let’s be honest—do you really know what an ad server is? You can probably deduce that it’s a platform for serving ads. In essence it is.

Renault was looking to increase brand awareness and gain interest in their new 2021 Duster. The approach: creative personalization.