Resources Back to Resources Case Study – Haleon Heals + Personalizes at Scale with Innovid DCO March 28, 2023 Recommended Knowledge CTV Advertising CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers New global report from Innovid highlights sustained growth in CTV as automotive advertisers seek engagement and performance CTV Advertising Shifting Gears: Global CTV & Creative Insights An unprecedented look into how automotive advertisers reach, engage, and drive outcomes across the video landscape CTV Advertising CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers.