Resources Back to Resources Closing the Loop of Creative Optimization with Consumer Insights March 7, 2022 Recommended Knowledge CTV Advertising CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers. CTV Advertising Global CTV & Creative Insights A look into how global advertisers are adapting media & creative strategies today CTV Advertising CTV Accounts for Over Half of Global Video Impression Share According to New Innovid Study Global report showcases growth and sustainability in CTV as advertisers prioritize its role in their media mix