Resources Back to Resources Closing the Loop of Creative Optimization with Consumer Insights March 7, 2022 Recommended Knowledge Personalization GSK Consumer Healthcare Taps Into Personalisation to Improve ROI Nearly 20% Read how a leading CPG advertiser was able to improve both ROI and purchase intent by tapping into personalization across channels. Personalization Innovid Partners with Cuebiq to Enable Visitation-Based Creative Optimizations Innovid partners with Cuebiq to leverage location data to drive in-store foot traffic for DCO campaigns. Personalization Mondelēz Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR See how Innovid’s personalized approach helped Mondelēz International elevate consideration for their brand Ritz during social gatherings.