Resources Back to Resources Forrester Now Tech: Creative Advertising Technologies October 8, 2020 Recommended Knowledge Personalization Mechanizing Your Media Ops with DCO: Future-proof for 2023 Learn what DCO is, when advertisers use it, and why there’s an urgency for your brand to adopt it now. Creative Management Fueling The Future of Creative with Auto Optimization Innovid has added some notable additions to our existing Auto Optimization solution. Here are the big updates and what that means for you. Personalization Scary Stories Consumers Tell in the Dark: Personalized Ads That Spook What happens when personalized ads get too personal? Consumers get spooked — and Tweet about it. Learn how to maximize reach and minimize scare here.