Forrester Now Tech: Creative Advertising Technologies
October 8, 2020
Recommended Knowledge
Personalization
Innovid Brings Data-Driven Personalization to Walmart’s Demand-Side Platform’s CTV Advertising Capabilities
New integration helps Walmart Connect advertisers deliver more relevant ad creative to connected TV ads
CTV Advertising
3 CTV Strategies to Spur More CPG Brand Loyalty
We're digging into data-backed streaming strategies to boost brand loyalty on CTV.
Personalization
Mechanizing Your Media Ops with DCO: Future-proof for 2023
Learn what DCO is, when advertisers use it, and why there’s an urgency for your brand to adopt it now.