Goodway Group Accelerates DCO Ad Creation for Auto Brands with Innovid

Innovid sat down with Sigrid Garavito, CEO of marketing consultancy SeraphX, to discuss the rise of shoppable advertising on CTV and how brands can leverage this trend. 

Goodway Group selected Innovid’s self-service DCO technology to create campaigns and creatives more efficiently and eliminate any duplicate work for scaling across video and display.

Partnering with Innovid, CVS unlocked their already existing Feedonomics product feed and integrated it directly into the Innovid platform.