Resources Back to Resources Innovid Measures 80% Unique Reach Percentage for General Motors August 31, 2021 Recommended Knowledge CTV Advertising Reimagine TV Advertising? We Did That—and There’s a Highlight Reel Campaign partnered with Innovid to interview the industry's top advertising execs on all things CTV, measurement, and more. Tune in! CTV Advertising The Future of Creativity Can you sum up the future of creativity in one word? We asked industry leaders to describe the future of creativity… in one word. Check it out to get inspired! CTV Advertising Creativity IRL What do the experts find most inspiring about the advertising world of today? Everything from creativity to purpose-led growth and sustainability efforts, here. Fight FOMO—and watch now.