New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results

Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un

Using InnovidXP Measurement, Marketers Can Now Instantly Optimize Ads in Real-Time

New Innovid Study Reveals Disconnect Between Measurement & Optimization Across Converged TV, Resulting in Business Impact