Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?
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Advertising Measurement
Innovid Launches Instant Optimization to Maximize Converged TV Campaign Performance Automatically
Using InnovidXP Measurement, Marketers Can Now Instantly Optimize Ads in Real-Time
Advertising Measurement
New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results
New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns
Advertising Measurement
Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short
New Innovid Study Reveals Disconnect Between Measurement & Optimization Across Converged TV, Resulting in Business Impact
