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CTV Measurement

Here’s the latest in CTV Measurement.

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Videos

Reimagine Cross-Platform TV Advertising with InnovidXP

InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.
Videos

InnovidXP: The Measurement Super Power

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
News

Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser

InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
Videos

New Opportunities in Measurement

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Blog

Revolutionize TV Advertising with InnovidXP

InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.
News

Innovid ready to take on Nielsen with its new measurement solution

Connected TV measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
News

Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement

First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization
News

AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV

AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
Videos

Global Brands are Revolutionizing Audience Engagement with CTV Personalization

With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before.
Blog

CTV Takes Center Stage in Latest Global Benchmarks

Learn how TV advertising strategies have adapted through insights gained from analyzing 286+ billion video impressions served on Innovid’s platform.
Reports

CTV Takes Center Stage | Global CTV and Video Benchmarks Report

Learn what Innovid data uncovered about the state of CTV and video advertising from 286+ billion video impressions.
Videos

Data Innovation: How Big Global Brands are Building the Future of Convergent TV

Convergent TV enables marketers to more effectively reach their most relevant audiences, but CTV requires a new approach to media strategy.

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