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CTV Measurement

Here’s the latest in CTV Measurement.

Explore all CTV Measurement

Blog

OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework

Innovid partners with OpenAP to unlock, deliver and measure unified audiences.
Case Studies

Ad Council Taps Interactive CTV to Drive Engagement With Lung Cancer Screening Awareness Campaign

Ad Council collaborates with Innovid and the American Lung Association to drive awareness of the importance of lung cancer screening.
Blog

Davis Elen Advertising Taps Into Innovid Insights to Drive Unique Reach For Toyota and McDonald’s

How Innovid Insights helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
Case Studies

Davis Elen Advertising Taps Innovid Insights To Drive Unique Reach For Toyota

See how Innovid Insights helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
News

Integral Ad Science & Innovid team to improve CTV ad measurement and fraud mitigation

Integral Ad Science and Innovid are expanding their partnership.
Blog

Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads

Innovid’s extended partnership with IAS now enables deeper video ad measurement across all channels and devices.
Blog

Innovid Insights Measures 80% Unique Reach Percentage for General Motors

How General Motors leveraged Innovid Insights to manage frequency and measure the effectiveness of its CTV campaigns.
Case Studies

Innovid Insights Measures 80% Unique Reach Percentage for General Motors

Innovid Insights Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.
Blog

Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool

How Innovid Insights enabled Whirlpool to accurately assess and better optimize the performance of their CTV campaigns.
Case Studies

Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool

Innovid’s CTV Insights solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
Blog

Innovid Launches Deeper Measurement Suite: Innovid Insights

A look at Innovid Insights, our measurement suite that provides unbiased household-level reach and frequency analysis.
Blog

Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI

A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.

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