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CTV Measurement

Here’s the latest in CTV Measurement.

Explore all CTV Measurement

Blog

Achieve Harmony in Your CTV Reach and Frequency

Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.
Blog

Protect Your CTV Ad Dollars: Innovid Automates CTV Measurement with Leading Verification Partner, Oracle Moat

Innovid and Oracle Moat's new advanced CTV measurement features actively detect ad fraud on CTV. Protect your media investments and learn more here!
Blog

More Marketing Partners, More Problems

A measurement provider is essential to boost effectiveness in campaigns. But is enlisting a high volume of marketing partners necessary?
Case Studies

InnovidXP Delivers Single Source Of Truth For Converged TV

Innovid powers in-flight converged TV optimizations for major fitness brand to drive online registrations.
Blog

Reimagine TV Advertising? We Did That—and There’s a Highlight Reel

Campaign partnered with Innovid to interview the industry's top advertising execs on all things CTV, measurement, and more. Tune in!
Videos

The Rise of Converged TV

How has the rise of converged TV transformed the ad world? Make sure your campaigns come out on top with these valuable insights from the execs at Comcast, Tubi, Carat, Media Monks, Yahoo! and more.
Videos

Innovation in Cross-Platform Measurement

Reach, frequency, accuracy—oh my. Tune in to our latest video to discover which converged TV metrics industry leaders say matter most.
Videos

Reimagine Cross-Platform TV Advertising with InnovidXP

InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.
Videos

InnovidXP: The Measurement Super Power

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
News

Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser

InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
Videos

New Opportunities in Measurement

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Blog

Revolutionize TV Advertising with InnovidXP

InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.

Want to Learn How We Can Make Your Advertising Easier?