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CTV Measurement

Here’s the latest in CTV Measurement.

Explore all CTV Measurement

News

Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration

Linear Local, National & Global Ad-Occurrence Data, Combined with Second-by-Second CTV Ad Impressions, Establishes Scalable Source of Real-Time Converged TV Airings
Blog

InnovidXP Picks Up Streaming Steam in Germany & U.K.

InnovidXP is making strides in cross-platform TV measurement for German and U.K. markets, helping advertisers and publishers unify their TV advertising across streaming, linear, and digital.
Videos

Measurement Innovation: Driving ROI with a Unified View of Converged TV

Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.
Videos

Innovid’s Jessica Hogue on TV’s New Ad Skills

Jessica Hogue, GM, Measurement & Analytics, Innovid, talks about the evolution of TV advertising — and how brands and marketers can harness the changes for success on every platform.
Videos

Defining Success for Converged TV Campaigns

Explore how creative, media and measurement create the winning trifecta for connecting with consumers in a meaningful and valuable way.
News

Innovid Joins The Trade Desk’s Cross-Platform TV Measurement Marketplace in the UK & Germany

Partnership Enables Always-On Incremental Reach Analysis Across CTV Campaigns on The Trade Desk Platform
Videos

Effectiveness has leveled up – this is why your media is working harder than ever

Effectiveness has turned a corner, and for some buyers, media is working harder than ever. So how can you take advantage and level up your effectiveness?
Reports

The Power of InnovidXP | A Look into Cross-Platform Measurement by Ad Category

Explore cross-platform TV measurement with InnovidXP. Download our lookbook for ad categories insights, including Auto, QSR, Finance, CPG, DTC, and more.
Videos

Adweek Convergent Summit West: Unified Measurement and the Metrics that Matter

Join Omnicom’s Kelly Metz and Innovid’s Jessica Hogue for an in-depth discussion on the importance of consistent, cross-platform analytics that surface the insights needed to make strategic decisions
News

Innovid and Fox Corporation Strike Multi-Year Partnership for Cross-Platform Measurement

Partnership to Cover the FOX Portfolio, Leveraging InnovidXP for Measurement of Linear & Streaming
Blog

AdTech on Deck: Currency vs. Measurement

TV currency isn’t what it used to be (and that’s a good thing). In this month's AdTech on Deck, we demystify the currency vs. measurement confusion, so you can get ahead of industry changes.
Blog

Achieve Harmony in Your CTV Reach and Frequency

Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.

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