CTV Measurement
Here’s the latest in CTV Measurement.
Blog
Achieve Harmony in Your CTV Reach and Frequency
Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.
Blog
Protect Your CTV Ad Dollars: Innovid Automates CTV Measurement with Leading Verification Partner, Oracle Moat
Innovid and Oracle Moat's new advanced CTV measurement features actively detect ad fraud on CTV. Protect your media investments and learn more here!
Blog
More Marketing Partners, More Problems
A measurement provider is essential to boost effectiveness in campaigns. But is enlisting a high volume of marketing partners necessary?
Explore all CTV Measurement
Blog
Achieve Harmony in Your CTV Reach and Frequency
Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.
Blog
Protect Your CTV Ad Dollars: Innovid Automates CTV Measurement with Leading Verification Partner, Oracle Moat
Innovid and Oracle Moat's new advanced CTV measurement features actively detect ad fraud on CTV. Protect your media investments and learn more here!
Blog
More Marketing Partners, More Problems
A measurement provider is essential to boost effectiveness in campaigns. But is enlisting a high volume of marketing partners necessary?
Case Studies
InnovidXP Delivers Single Source Of Truth For Converged TV
Innovid powers in-flight converged TV optimizations for major fitness brand to drive online registrations.
Blog
Reimagine TV Advertising? We Did That—and There’s a Highlight Reel
Campaign partnered with Innovid to interview the industry's top advertising execs on all things CTV, measurement, and more. Tune in!
Videos
The Rise of Converged TV
How has the rise of converged TV transformed the ad world? Make sure your campaigns come out on top with these valuable insights from the execs at Comcast, Tubi, Carat, Media Monks, Yahoo! and more.
Videos
Innovation in Cross-Platform Measurement
Reach, frequency, accuracy—oh my. Tune in to our latest video to discover which converged TV metrics industry leaders say matter most.
Videos
Reimagine Cross-Platform TV Advertising with InnovidXP
InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.
Videos
InnovidXP: The Measurement Super Power
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
News
Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser
InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
Videos
New Opportunities in Measurement
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Blog
Revolutionize TV Advertising with InnovidXP
InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.
Want to Learn How We Can Make Your Advertising Easier?