CTV Measurement
Here’s the latest in CTV Measurement.
Videos
Reimagine Cross-Platform TV Advertising with InnovidXP
InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.
Videos
InnovidXP: The Measurement Super Power
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
News
Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser
InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
Explore all CTV Measurement
Videos
Reimagine Cross-Platform TV Advertising with InnovidXP
InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.
Videos
InnovidXP: The Measurement Super Power
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
News
Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser
InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
Videos
New Opportunities in Measurement
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Blog
Revolutionize TV Advertising with InnovidXP
InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.
News
Innovid ready to take on Nielsen with its new measurement solution
Connected TV measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
News
Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement
First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization
News
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
Videos
Global Brands are Revolutionizing Audience Engagement with CTV Personalization
With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before.
Blog
CTV Takes Center Stage in Latest Global Benchmarks
Learn how TV advertising strategies have adapted through insights gained from analyzing 286+ billion video impressions served on Innovid’s platform.
Reports
CTV Takes Center Stage | Global CTV and Video Benchmarks Report
Learn what Innovid data uncovered about the state of CTV and video advertising from 286+ billion video impressions.
Videos
Data Innovation: How Big Global Brands are Building the Future of Convergent TV
Convergent TV enables marketers to more effectively reach their most relevant audiences, but CTV requires a new approach to media strategy.
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