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Explore all CTV Measurement

Blog

Reimagine TV Advertising? We Did That—and There’s a Highlight Reel

Campaign partnered with Innovid to interview the industry's top advertising execs on all things CTV, measurement, and more. Tune in!
Videos

The Rise of Converged TV

How has the rise of converged TV transformed the ad world? Make sure your campaigns come out on top with these valuable insights from the execs at Comcast, Tubi, Carat, Media Monks, Yahoo! and more.
Videos

Innovation in Cross-Platform Measurement

Reach, frequency, accuracy—oh my. Tune in to our latest video to discover which converged TV metrics industry leaders say matter most.
Videos

Reimagine Cross-Platform TV Advertising with InnovidXP

InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.
Videos

InnovidXP: The Measurement Super Power

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
News

Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser

InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
Videos

New Opportunities in Measurement

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Blog

Revolutionize TV Advertising with InnovidXP

InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.
News

Innovid ready to take on Nielsen with its new measurement solution

Connected TV measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
News

Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement

First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization
News

AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV

AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
Videos

Global Brands are Revolutionizing Audience Engagement with CTV Personalization

With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before.

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