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Blog

Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights

Using our consolidated measurement and CTV platform, Anheuser-Busch ran a programmatic campaign across 26 CTV publishers resulting in improved cost efficiency across platforms.
Case Studies

Anheuser-Busch Benefits From 45% Decrease In Cost Per Unique Reach With Innovid

Anheuser-Busch ran a programmatic campaign across 26 CTV publishers, utilizing Innovid as their primary ad serving and measurement provider to provide reach and frequency optimizations.
Blog

Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

How can one best use a channel that is household-based but has as much targeting and measurement of digital? We look at 6 things advertisers should consider.
Videos

Analyze, Organize, Adapt / Part 3: Should TV Upfronts Be Reimagined or Retired?

Upfronts, newfronts, new traditions? Last year, the New York Times among others stated that streaming wasn’t king quite yet.
Videos

Analyze, Organize, Adapt / Part 4: Deconstructing 2020 Predictions, Past & Present

Things always change quickly in digital advertising, however, 2020 brought a new twist—a fundamental shift in how people work, shop, socialize, and entertain themselves.
Videos

Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Measuring Video Success)

With disparate platforms and walled gardens, how do you measure video success?
Videos

Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Measurement Wish List)

Measurement is always on a video marketer’s mind, but what are the gaps that still exist in the market today?

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