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Analyze, Organize, Adapt / Part 3: Should TV Upfronts Be Reimagined or Retired?
Upfronts, newfronts, new traditions? Last year, the New York Times among others stated that streaming wasn’t king quite yet.
Analyze, Organize, Adapt / Part 4: Deconstructing 2020 Predictions, Past & Present
Things always change quickly in digital advertising, however, 2020 brought a new twist—a fundamental shift in how people work, shop, socialize, and entertain themselves.
Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Measuring Video Success)
With disparate platforms and walled gardens, how do you measure video success?
Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Measurement Wish List)
Measurement is always on a video marketer’s mind, but what are the gaps that still exist in the market today?
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