The Innovid Resource Center

OBI transforms CTV with Disney Advertising & Innovid

Partnering with Disney Advertising and Innovid, OBI launched a multi-layered campaign designed to captivate viewers and streamline the property discovery process.

Xumo taps Innovid measurement to validate incrementality & optimize

Xumo tapped Innovid to compare unique reach, unique reach efficiency, frequency, and incrementality between Xumo and the aggregate of all other publishers on the media plan for a major retail client with large Q424 budgets.

Jan Kelley: Fast-tracking auto offers in market​

Jan Kelley leveraged creative automation and trafficking with Innovid, enabling rapid localization of offers, real-time ad updates within a day, and high-volume creative testing to prioritize top performers.

Top pharma brand taps Innovid’s pharma playbook strategies to exceed performance benchmarks

CMI Media Group, a leading strategic healthcare marketing agency, wanted to prove their video campaigns could drive both awareness and measurable consumer engagement.

PMG Taps Innovid To Measure Consumer Transaction Outcomes, Proving ROAS for QSR

PMG advertising agency set out to provide a better view of campaign impact for their QSR clients by bridging the gap between a brand’s ad campaigns and their in-store purchases.

Innovid Harmony Reach & Frequency Enables Yahoo DSP to Reduce Ad Waste, Maximize Reach for Verizon

Innovid’s Harmony Reach & Frequency empowered Yahoo DSP, to leverage a holistic view of household frequency intelligence across all of Verizon’s media portfolio (direct & programmatic).

Davis Elen Advertising Leverages Harmony Reach & Frequency to Maximize Efficiency for McDonald’s & Toyota

Davis Elen Advertising was aiming to push beyond industry standards to improve frequency management across all digital video ad investments for their clients.

Eicoff Leverages Granularity and Customizability of Innovid Measurement to Reduce Client Cost Per Response by 35%

Innovid’s unlimited flexibility allows Eicoff to define dimensions and metrics directly within the platform, tailoring analysis to their client’s custom KPIs.

Haleon Leverages Personalisation To Widen Awareness Of Panadol

Partnering with Zenith (Strategy), Innovid (Creative Execution), and The Trade Desk (Targeting), Haleon launched a DCO campaign to deliver personalized messaging to all pain sufferers, focusing on video completion rates and site traffic.

LifeBrands D2C Maximizes Brand Strategy By Leveraging InnovidXP’s Unmatched Granular Insights

Before discovering Innovid’s measurement platform,LifeBrands sought a comprehensive, independent solution for linear and CTV media.

Using Emotion Targeting, PMG Drove Incremental Visits And Sales

Learn how Wurl developed custom QSR segments to target emotions related to craving and hunger.

Mynt Agency Boosts ROI By 25% And Achieves Up To 4x ROAS With InnovidXP

Goodway Group Boosts Speed-To-Market 5x Faster For Leading Automotive Brands

Goodway Group selected Innovid’s self-service DCO technology to create campaigns and creatives more efficiently and eliminate any duplicate work for scaling across video and display.

How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400%

Energizer’s CTV Strategy Keeps Going, And Going, And Going…

Energizer wanted to drive awareness and sales of its 10- and 24-size packs of AA batteries.

Enfamil Raises Awareness & Sparks Action with CTV

With Roundel’s shoppable creative format for CTV, Enfamil could lean into a growing consumer behavior trend: scanning QR codes while watching TV.

Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations

Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.

CVS Automates Creative Development To Drive More Relevant and Effective Shoppable Experiences

Partnering with Innovid, CVS unlocked their already existing Feedonomics product feedand integrated it directly into the Innovid platform.