New IAB Ad Specs Bode Well For Monetization of OTT TV

By Fred Dawson

April 8, 2013 – The emergence of a consensus-driven interactive video advertising framework suited to monetizing high-value TV-quality entertainment in the OTT domain seems much closer at hand than it was just a few months ago.

Working through the auspices of the Interactive Advertising Bureau, major players in online advertising have embraced the new Video Suite of in-stream video standards released by IAB a year ago while working together to forge a newly released set of concepts that go deeper into the details of how ads are formatted and presented. There’s still a long way to go, but at least now there’s some uniformity to how use of interactive technology ...more