Resources Back to Resources How a Financial Brand Accelerated Engagement Through a Pivot to DCO September 14, 2022 Recommended Knowledge CTV Advertising Add the CPG on CTV Guide to Your Cart Learn how CPG CTV advertising strategies have adapted through insights gained from analyzing 103+ billion video impressions served on Innovid’s platform. Personalization Leading Financial Services Advertiser Personalizes Mid-Campaign To Boost Click-Through By Over 4x Personalization works—learn how this financial brand leveraged Innovid's DCO technology halfway through their campaign to boost conversions. Personalization AdTech on Deck: Understanding VPAID vs VAST Choosing the right advertising tags for your video campaign can feel daunting. Get a definitive understanding of VPAID vs. VAST ad tags—and which will work best for your campaigns—here.