Fueling The Future of Creative with Auto Optimization
November 10, 2022
Recommended Knowledge
Personalization
Case Study – Haleon Heals + Personalizes at Scale with Innovid DCO
Learn how Haleon used Innovid DCO tools to target audiences with personalized ads — boosting connections, clickthrough rates, and efficiency.
Personalization
Haleon Deploys Personalisation Infrastructure For Greater Relevance and Efficiency
The team at Haleon wanted to leverage dynamic creative optimisation (DCO) technology to drive deeper personal connections and scale those ad experiences across video and display.
CTV Measurement
It's All About the Creative
Converged TV marketers should lean into creative metrics. Learn how measuring creative performance helps to reach and engage audiences, and moreover, inspire action.