Resources Back to Resources What's Up with Invalid Ad Traffic? August 8, 2022 Recommended Knowledge Personalization AdTech on Deck: Understanding VPAID vs VAST Choosing the right advertising tags for your video campaign can feel daunting. Get a definitive understanding of VPAID vs. VAST ad tags—and which will work best for your campaigns—here. Ad Serving What the Heck is an Ad Server? And Why Do I Need One? Let’s be honest—do you really know what an ad server is? You can probably deduce that it’s a platform for serving ads. In essence it is. Personalization Renault Group Outperforms Industry Benchmarks With Personalized Creative Renault was looking to increase brand awareness and gain interest in their new 2021 Duster. The approach: creative personalization.